'The plan is to run 1:55 by the end of the year' - Prudence Sekgodišo buoyed by new partnership with MultiChoice

Following twelve months of unprecedented success that saw her win an SA title, a Diamond League race, reach a maiden Olympic final and win gold at the World Indoor Championships, Prudence Sekgodišo has signed on as MultiChoice as their newest ambassador. South Africa’s 800m queen who is also the only SA woman to dip under 2 minutes indoors, will serve as one of the faces of Africa's premier sports broadcaster, reinforcing MultiChoice and SuperSport’s commitment to showcasing and supporting world-class African athletes.

Sekgodišo alongside SuperSport presenter Thato Moeng at the announcement of the new deal on Friday 28 March. Photo Credit: SuperSport.

Rendani Ramovha, CEO of SuperSport explained that through this MultiChoice partnership, SuperSport will be able to assist Sekgodiso with support to aid her in her journey to continued track stardom and to ensure she remains in peak condition as she competes on the world’s biggest stages.

"Prudence represents the heart and soul of South African athletics – a fearless competitor, a relentless achiever, and a role model for aspiring athletes across the continent. We are thrilled to be by her side through her journey and to share her story with millions of fans who follow her every stride. SuperSport has had a stories impact in sports all over the continent and this is yet another chapter in cementing Africa’s biggest sports broadcaster as truly Your World of Champions."

Sekgodišo celebrates on the track moments after winning the 2025 World Indoor Championships title. Photo Credit: World Athletics.

With the support she will now enjoy, the 23-year-old will be able to amongst others, travel with some members of her team to the major championships - a privilege which missed at #Paris2024 when he coach Samuel Sepeng was forced to remain in the country. Speaking after winning the gold medal in Nanjing, China where she had her coach with her, Sekgodišo who is the holder of a 1:57.26 outdoor personal best, says the long term goal is to get within touching distance of Caster Semenya’s 1:54.25 national record on the way to her first World Championships podium finish.

"This was just indoors. I think when it comes to outdoors, I'm gonna do better. The plan is to run 1:55 by the end of the year. I'm just gonna go back to my training. Everything will come together. I think I’m gonna run that time. I believe so. My ultimate goal this year is to try and medal at the World Outdoors and stay healthy and injury free."

The World (Outdoor) Championships take place in Tokyo, Japan from 13 - 21 September, 2025.